Additional Marketing Materials
30/08/2005
Create Business cards, Comp slips, Brochures and Presentations
Additional Marketing Materials
Today's printer technology also allows for a wide range of internal marketing tools. Business cards, compliment slips, brochures and presentations all have an important role to play in marketing.
Business Cards
Primarily designed to pass on contact details, don't be fooled by
the format. The business card size is highly attractive to
customers as it is small and easily retained. If you have an
important message that you want people to keep, consider this
format.
Do's:
* Keep it simple, they are functional communication pieces.
* Make sure you include your website.
* Consider including a simple yet unusual element to encourage
people to hold onto your card such as a cut out or graphic.
Don'ts:
* Don't go for a gimmick just to
stand out. Your business card must be relevant to your
business.
* Don't forget the basics - keep contact details clear, because
that's its core purpose.
Comp slips
Compliments slips are highly versatile. A good way of reminding
your clients or prospects about you, they should contain your
company name, address and logo.
Do's:
* Be creative. Try different shapes, unusual paper or bright
colours. These will help ensure your customers remember you.
Don'ts:
* Don't fill it with writing or large images. The space on the slip
is useful for adding a personal message.
Brochures
Company brochures can be used in door drops, direct mail or at
Point of Sale. Their aim is to tell your brand's story and to
profile your products. In most cases the readers will already be
interested in you, so you have the opportunity to go into more
detail than with other marketing materials.
Double sided printing and high quality colour now means that brochures can be easily and quickly produced in house.
Do's:
* Make sure you provide a clear structure and index to help direct
your reader through the brochure. Clear headings and subheadings
are useful here.
* Use visuals to break up the text to avoid your reader losing
interest.
* Use an easy to read font type in a size that is clearly visible
at arms length.
Don'ts:
* Just because you have more space, don't be verbose. Keep to the
point.
Presentations
Presentations are a support tool for what you are saying and clear,
well printed colour presentations leave a favourable impression
after a meeting.
Do's:
* Less is more - use the presentation to aid you, not replace
you.
* Consider making a `Word' version of the presentation as a hand
out if the copy becomes too heavy.
Don'ts:
* E-mail huge graphic-filled presentations after a meeting. Many
people prefer to read print and a well produced document is more
likely to be read than yet another e-mail.
